De c\u00e2nd cu articolele neprietenoase de pe Internet la adresa Danone, despre care se zicea c\u0103 folose\u015fte \u00een iaurturi bacterii conlocuitoare, eu nu le-am mai cump\u0103rat lactatele. Ei \u015fi! Totu\u015fi, fiind o corpora\u0163ie vorbitoare de francez\u0103, fa\u0163\u0103 de care am sentimente speciale, mi-a\u015f fi dorit s\u0103 v\u0103d undeva, \u00een Internetul acesta mare, o clarificare a lucrurilor. Dar n-am g\u0103sit.<\/p>\n
A\u015f fi putut s\u0103 aflu ieri, pentru c\u0103 m-am z\u0103rit printre participan\u0163ii la “Social media summit “, (poate cam pompos intitulat a\u015fa) primul organizat de respectabila revist\u0103 BIZ la Bucure\u015fti, unde s-a aflat \u015fi Danone \u00een calitate de partener al evenimentului. Dar nici de data asta n-a fost s\u0103 fie. Dorin\u0163a mea de reconciliere cu iaurtul fran\u0163uzesc s-a spulberat din nou.<\/p>\n
\u00centreb\u00e2nd-o frontal pe directoarea de comunicare\u00a0 cum r\u0103spunde Danone diverselor\u00a0 campanii de genul celei de mai sus, aceasta mi-a dat o explica\u0163ie care m-a calmat definitiv: “Cu calm!”. Bla bla-ul de dup\u0103 nici nu mai conteaz\u0103, fiind de o inconsisten\u0163\u0103 demn\u0103 de……dar nici nu mai conteaz\u0103.<\/p>\n
\u015ei atunci, tot cu calm m\u0103 \u00eentorc \u015fi eu la iaurtul meu far\u0103dereclam\u0103latv, 2% gr\u0103sime, \u015fi-mi v\u0103d de treaba mea.<\/p>\n
Revenind la “Social media summit “( titlul te face s\u0103 te sim\u0163i important), un r\u0103spuns foarte interesant l-am primit de la Gabriela Lungu, director la The Practice (agen\u0163ie de PR \u015fi comunicare), care a spus, baz\u00e2ndu-se pe un studiu f\u0103cut \u00een SUA, c\u0103, \u00eentr-un procent semnificativ, companiile nu au preg\u0103tite ac\u0163iuni de r\u0103spuns la crizele ap\u0103rute \u00een mediul on line……<\/p>\n
\u015ei atunci,\u00a0 dac\u0103 m\u00e2ine se spune despre iaurtul meu f\u0103r\u0103dereclam\u0103tv c\u0103 e a\u015fa \u015fi pe dincolo \u015fi compania nu dezmite, eu ce mai m\u00e2n\u00e2nc? ……………<\/p>\n
Triste\u0163e mare, mon cher!<\/p>\n
<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
De c\u00e2nd cu articolele neprietenoase de pe Internet la adresa Danone, despre care se zicea c\u0103 folose\u015fte \u00een iaurturi bacterii conlocuitoare, eu nu le-am mai cump\u0103rat lactatele. Ei \u015fi! Totu\u015fi, fiind o corpora\u0163ie vorbitoare...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[11,4,9,1],"tags":[],"class_list":["post-699","post","type-post","status-publish","format-standard","hentry","category-dieta","category-personal","category-sanatate","category-sport"],"_links":{"self":[{"href":"https:\/\/www.dumitra.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dumitra.net\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dumitra.net\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dumitra.net\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dumitra.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=699"}],"version-history":[{"count":24,"href":"https:\/\/www.dumitra.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/699\/revisions"}],"predecessor-version":[{"id":708,"href":"https:\/\/www.dumitra.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/699\/revisions\/708"}],"wp:attachment":[{"href":"https:\/\/www.dumitra.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dumitra.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dumitra.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}