Pentru reamintire, au existat campanii de marketing ale unor ziare care se vindeau, o dat\u0103 pe s\u0103pt\u0103m\u00e2n\u0103, cu o carte.<\/p>\n\n\n\n
Ziar + carte costau c\u00e2\u021biva lei \u00een plus fa\u021b\u0103 de ziarul cump\u0103rat singur. Doar c\u00e2\u021biva lei in plus.<\/p>\n\n\n\n
De seria asta de la Cotidianul (de prin 2006) s-a ocupat, cred, Ioan T. Morar, care realiza periodic si un video pe YouTube \u00een care vorbea despre cartea respectiv\u0103, al\u0103turi de al\u021bi invita\u021bi.<\/p>\n\n\n\n
Era un mister pentru mine rapiditatea cu care se cump\u0103rau drepturi de autor, se traduceau (traduc\u0103torii \u0219i-or fi primit banii?) \u0219i se publicau c\u0103r\u021bi foarte bune.<\/p>\n\n\n\n
Acest McEwan e un exemplu.<\/p>\n\n\n\n
“Lumea Sofiei”, tradus\u0103 de Mircea Iv\u0103nescu, e un alt exemplu.<\/p>\n\n\n\n
Pre\u021bul (mare) pl\u0103tit era \u00eens\u0103 acest imens rabat de la calitate si claritate.<\/p>\n\n\n\n
E posibil s\u0103 mai fi fost \u0219i un alt cost, pe care l-a suportat \u00eentreaga pia\u021b\u0103 de carte.<\/p>\n\n\n\n
Sunt cunosc\u0103tori ai industriei de profil care spun ca aceste campanii de marketing au distrus de fapt pia\u021ba de carte.<\/p>\n\n\n\n
Habar n-am dac\u0103 e a\u0219a (la vremea respectiv\u0103 m\u0103 ocupam de comunicare pentru o marca auto francez\u0103).<\/p>\n\n\n\n
Cert e ca nici ziarelor nu le-au prea fost de folos. Dar asta o \u0219tim acum.<\/p>\n\n\n\n
Revenind la “Durabila iubire” (excelent scris\u0103), remarc – pentru ca am \u00eenc\u0103 proasp\u0103t\u0103 \u00een minte “Amsterdam”, cartea de debut a lui McEwan cu care c\u00e2\u0219tiga, in 1998, Premiul Booker – c\u0103 multe, multe dintre c\u0103r\u021bile de \u00eenceput ale scriitorilor, premia\u021bi sau nu, au \u00een jur de 200 de file. Plus, minus.<\/p>\n\n\n\n
Ma \u00eentreb ce li se \u00eent\u00e2mpl\u0103 pe parcurs de-si dubleaz\u0103, tripleaz\u0103 num\u0103rul de pagini, dilu\u00e2nd, de multe ori, povestea?<\/p>\n\n\n\n
Vezi “Lec\u021bii” a aceluia\u0219i McEwan, ap\u0103rut\u0103 in 2023, si care pierde mult din vigoarea primelor lui c\u0103r\u021bi.<\/p>\n\n\n\n
C\u0103r\u021bi sub\u021biri, dar cu pove\u0219ti consistente.<\/p>\n\n\n\n
<\/p>\n\n\n\n
Pe site-ul Polirom g\u0103si\u021bi cartea tip\u0103rit\u0103 \u00een condi\u021bii decente. <\/p>\n\n\n\n Am g\u0103sit-o \u00een biblioteca de la \u021bar\u0103. Uitasem de ea. \u0218i ar fi fost bine s\u0103 o las uitat\u0103. Impardonabil de multe gre\u0219eli. Cu nemiluita. Pare o carte piratat\u0103 \u00eenainte de a trece pe...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1413],"tags":[2613,2611],"class_list":["post-15746","post","type-post","status-publish","format-standard","hentry","category-raftul-lui-radu","tag-durabila-iubire-blog-dumitra","tag-ian-mcewan-recenzie-durabila-iubire"],"_links":{"self":[{"href":"https:\/\/www.dumitra.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/15746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dumitra.net\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dumitra.net\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dumitra.net\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dumitra.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15746"}],"version-history":[{"count":1,"href":"https:\/\/www.dumitra.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/15746\/revisions"}],"predecessor-version":[{"id":15748,"href":"https:\/\/www.dumitra.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/15746\/revisions\/15748"}],"wp:attachment":[{"href":"https:\/\/www.dumitra.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dumitra.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dumitra.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.dumitra.net\/blog\/wp-content\/fileStore\/2025\/10\/556830671_24637987215881801_5825709309766040353_n-576x1024.jpg\")
<\/figure>\n","protected":false},"excerpt":{"rendered":"