Genial\u0103 strategie! Editura asta, \u00een al c\u0103rei stand la Gaudeamus, dac\u0103 ai fi sc\u0103pat ceva pe jos, ai fi ajuns negre\u0219it cu nasul \u00een dosul cuiva, a sesizat un lucru de milioane: racoleaz\u0103 vedete ale social-media (preo\u021bi, c\u00e2nt\u0103re\u021bi, prezentatori, interlopi, guru \u0219i coach \u00een psihologie, rela\u021bii toxice, fitness, dezvoltare personal\u0103, nutri\u021bie etc. ), asta \u00eensemn\u00e2nd – e o condi\u021bie, de fapt, marc\u0103 a notoriet\u0103\u021bii – un num\u0103r de peste 150 000 mii de urm\u0103ritori pe un singur canal social media, \u0219i le face scriitori. <\/p>\n\n\n\n
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C\u0103 doar to\u021bi am scris poezii la via\u021ba noastr\u0103 \u0219i, nu-i a\u0219a, \u00een noi to\u021bi zace nedescoperit talentul scriitoricesc, to\u021bi ne dorim s\u0103 motiv\u0103m, s\u0103 disloc\u0103m mase, s\u0103 cre\u0103m trenduri, s\u0103 manipul\u0103m, s\u0103 ne vedem numele pe o copert\u0103, cartea pe raft, raftul \u00een bibliotec\u0103, biblioteca \u00een bibliotec\u0103 etc.<\/p>\n\n\n\n
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Nimic gre\u0219it p\u00e2n\u0103 aici. E doar de bine. Ve\u021bi vedea. \u0218i fenomenul trebuie neap\u0103rat urm\u0103rit.<\/p>\n\n\n\n
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Cinci mecanisme interesante aici (continua\u021bi, c\u0103 n-o s\u0103 v\u0103 plictisesc). <\/p>\n\n\n\n
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1. Scriitorul vedet\u0103 are un copilot (corector\/redactor\/aranjor), care e trecut sau nu pe copert\u0103. De regul\u0103, un jurnalist sau cineva priceput la limb\u0103. Sau limbi.<\/p>\n\n\n\n
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2. Scriitorul vedet\u0103 este el \u00eensu\u0219i cel mai bun instrument de marketing \u0219i, ca atare, se promoveaz\u0103 cu foc \u0219i conving\u0103tor pe Facebook, Insta, TV, site-uri etc. Editura nu d\u0103 \u00een b\u00e2nci s\u0103-l promoveze c\u0103 n-are de ce. Doar num\u0103r\u0103 \u00eencas\u0103rile.<\/p>\n\n\n\n
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3. Scriitorul vedet\u0103 vorbe\u0219te pre limba poporului, clar, simplu \u0219i neap\u0103rat stoarce \u0219i c\u00e2teva lacrimi, c\u0103ci stilul \u0103sta de confesiune – evident, sincer\u0103 \u0219i f\u0103r\u0103 ascunzi\u0219uri, publicul trebuie s\u0103 \u0219tie oblogatoriu \u0219i c\u00e2nd a ap\u0103rut primul co\u0219 pe frunte – mai nou, vinde mai bine dec\u00e2t stilul umor \u0219i voie bun\u0103; h\u0103h\u0103ial\u0103, gen.<\/p>\n\n\n\n
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4. Scriitorul vedet\u0103, \u00een business planul editurii, are din start o cifr\u0103 previzionat\u0103 de vreo 35 000 – 50 000 exemplare v\u00e2ndute. Ceea ce \u00een domeniul c\u0103r\u021bii rom\u00e2ne\u0219ti e zg\u00e2rie nori. Zic \u0219i eu rotund, c\u0103 nu am cifre. <\/p>\n\n\n\n
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Spre compara\u021bie, sper s\u0103 nu sc\u0103pa\u021bi telefonul din m\u00e2n\u0103, cartea lui Nu\u021bu C\u0103m\u0103taru (cum care? filosoful practician, adeptul \u201d\u0219colii vie\u021bii\u201d f\u0103cute la \u201dmititica\u201d) se vinde zilnic \u00een 100 exemplare. E la al patrulea tiraj (total v\u00e2ndute, spre 100 000 buc\u0103\u021bi). <\/p>\n\n\n\n
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5. O vedet\u0103 guru-fitness (nu eu, c\u0103 eu nu scriu c\u0103r\u021bi) anun\u021ba de cur\u00e2nd c\u0103 editura asta de\u0219teapt\u0103 i-a propus colaborarea pentru prima carte, pe care a scris-o, aten\u021bie!, <\/p>\n\n\n\n
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\u00eentr-o lun\u0103… Concluzia? Noapte bun\u0103, copii talenta\u021bi la scris \u0219i la citit! Trage\u021bi un pui de somn \u0219i plapuma peste ochi. Lua\u021bi \u0219i cu cartofi pr\u0103ji\u021bi!<\/p>\n","protected":false},"excerpt":{"rendered":"
Genial\u0103 strategie! Editura asta, \u00een al c\u0103rei stand la Gaudeamus, dac\u0103 ai fi sc\u0103pat ceva pe jos, ai fi ajuns negre\u0219it cu nasul \u00een dosul cuiva, a sesizat un lucru de milioane: racoleaz\u0103 vedete...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1413,4],"tags":[],"class_list":["post-14326","post","type-post","status-publish","format-standard","hentry","category-raftul-lui-radu","category-personal"],"_links":{"self":[{"href":"https:\/\/www.dumitra.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/14326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dumitra.net\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dumitra.net\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dumitra.net\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dumitra.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14326"}],"version-history":[{"count":4,"href":"https:\/\/www.dumitra.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/14326\/revisions"}],"predecessor-version":[{"id":14330,"href":"https:\/\/www.dumitra.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/14326\/revisions\/14330"}],"wp:attachment":[{"href":"https:\/\/www.dumitra.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dumitra.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dumitra.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}